Starting a new business with a marketing strategy focused on service.

Starting a new business with a marketing strategy focused on service.

          In the past, the market will focus primarily on the production of goods by producing as much as possible in order to reduce manufacturing costs per unit down.
Including the development of high quality products together to create their own brand to be known as more broadly. Use marketing, encourages customers to buy more. But today marketing focuses on the more services. Whether the sale of products by adding services to. The most common reason to make a difference because many manufacturers produce goods similar to the pitch, counterfeit goods easier. The competition to replace the service instead. The service answers questions, install and warranty. Until the service becomes a part of every business.

          The service will be even more multiples because people are earning more and need increased comfort. The feeling that someone was offering was addictive personality into it like a waiter serving food and water at the table without lifting your own, do not cook for themselves, you do not have to wash dishes, you do not need ironing, etc. Businesses today need to sell products and services at the same time. If the price of the same product. Customers use the service as a judge there.

          The service allows customers to feel the difference that the product is good as well. Although in reality the price of the service will be added to the product already. However, customers often think that it's free or look to purchase additional services that will later have to pay more. For example, Buy a water heater at 6,000 baht. The shops, mounted with 600 baht. Included were paid 6,600 baht. But if the customer's technicians to install itself. May require the installation of 1,000 baht. You also have to bear the risk of professional installation technicians as well. In this case, you may sell this water heater in 6600 baht and installed a free replacement. Customers will feel Everything is completed in a single step and no charges in any instance.

          For example, as another case. Shop Rice beside the regular price of 35 baht. The store may use ingredients in the food purchased in the market for bargains. There may not be much quality or comparable materials, vinegar may be of low quality, harmful to eat, the freshness of the food these days sold out to cook the next day. Some Reviewed abdominal pain. The constant taste of food insecurity, some salt, some sweet. The cleanliness in cooking, sometimes with dust and smoke into food additives, caterer morose scowl all the time, food and drinking water have to lift ourselves. Time to pay, you must pay for itself but all that said, the price needs to be reduced to the lowest cost is 35 baht itself.

          Compared to other restaurants, not very elegant. Just a clean table

The staff greets with a smile, waiters serve food and drinking water. The air conditioner to eat happily, fixed taste, the same delicious every time they eat. I never Basra. It also has bathroom facilities are available in case of emergency, urgently required. As the first restaurant menu. Different price 65 baht.

          Same menu but in different locations, and offers a little different. Price does not equal

Of course, the cost of food components does not equal the quality of the ingredients. And the costs vary in terms of increased services. Contribute to add value to the restaurants mentioned this later. And of course, as mentioned above. People nowadays have more. It is expected to more services. The second store has customers all the time and Tell until a regular customer and do not have ads.

          Good service will add benefit to the customer. Also adding value to the business. If customers receive a product that does not meet the requirements, then good service also helps reduce customer churn down until the client weighing in mind that the "worth" it.